About

Brand Mascotte

In 2000 the MASCOTTE brand entered the Russian market opening its own representative office in Moscow.

MASCOTTE began to capture the hearts of Russian consumers in 2000 when the Moscow showroom opened its doors to wholesale clients ensuring the presence of the brand in practically all key multi-brand fashion chains.

The company subsequently developed in a dynamic way and proved that its brand name had gained a highly visible presence in the Russian market owing much to its own rapid development of a very distinctive concept of the retail market. In 2004 the first MASCOTTE shop opened in Okhotny Ryad, one of the capital’s most prestigious shopping centres.

Today the MASCOTTE retail chain in Russia has more than 100 trade premises and continues to expand at a dynamic pace.

The short-term plans for the development of MASCOTTE include maintaining and strengthening the company’s market position in the markets that have already been captured as well as expanding its presence throughout Russia and the CIS by increasing the number of retail networks and heightening levels of brand awareness.

In 2011-2012 the company is planning to open new stores, both franchise and its own, increasing their number to 100 in Russia and to 20 in the Baltic states and the CIS countries.